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Why Realtors Are Important to Home Buyers and Sellers

Posted on July 11, 2025

The National Association of Realtors is a trade group that protects its members by enforcing a strict code of ethics. Anyone who claims to be a REALTOR must adhere to the code, which consists of 17 articles and 71 supporting standards of practice.

Home Buyers

Cochrane Realtors are a crucial part of the home buying process. Many aspects of their job remain unknown to their clients.

If you’re thinking of buying or selling your home, you need an experienced real estate professional to guide you through the process. Choosing an agent who has access to the Multiple Listing Service (MLS) can make your search for the perfect property much more efficient. In addition to providing a comprehensive inventory, the MLS allows home buyers and their agents to identify properties that may meet their specific needs.

The MLS is a database of residential and commercial property listings that is maintained by real estate broker-owned organizations. Its members pay monthly fees to access listing data and services. In addition to active listing information, many MLSs also offer historical sales and market data. This is valuable to both homebuyers and sellers who can use it to determine the value of a home or determine the best pricing strategy for a listing.

MLS listings feature property information including square footage, number of bathrooms and bedrooms, lot size, location and other details. The information is standardized, making it easy for agents to find comparable homes for their clients. The MLS is also an effective tool for showcasing the properties of sellers to potential buyers, which can lead to a quicker sale.

Realtors also have access to data that isn’t available to the public, such as RPR (Real Property Resource), which includes school, demographic, neighborhood and tax information. This enables them to better assess a property’s value and understand the local market, allowing them to make informed decisions for their clients.

The MLS is one of the most important tools that real estate professionals use. It provides a vast network of real estate professionals and potential buyers to showcase your property. Without it, you’re likely to have a much slower and more difficult time finding your dream home or selling your current one. In addition, real estate agents can leverage the MLS to determine the right price for your property based on comparable listings, which ensures you get a fair market value. This means you’re more likely to receive the highest offer and close escrow quickly.

They Have a Strong Knowledge of the City

Many Realtors work in local real estate markets and are familiar with the areas they serve. They know the neighborhoods, schools and other community information that buyers may want to consider. This includes amenities, property values, crime rates and any planned growth that could impact a home’s value over time.

A Realtor’s knowledge of a neighborhood helps them to advise clients on a property’s price and the best way to market it. They can also help a client find financing options. They can recommend a mortgage professional and provide information on the types of mortgages available to homebuyers.

Realtors can also give advice on preparing a home for sale, including decluttering, cleaning and making repairs. They can also advise sellers on pricing their home based on the latest market data and comparable properties. This can ensure that a home is priced fairly and not over or underpriced.

In addition, a Realtor can provide information on a property’s history. This can be helpful for homebuyers who are unsure of a property’s past and are concerned about its future potential. They can also assist homebuyers with obtaining pre-approval for a mortgage.

Having a good Realtor is essential to the successful completion of a homebuying or selling transaction. They can act as a rock during emotionally charged moments by remaining impartial and helping to keep a client’s focus on the important issues. They can also be the liaison between a buyer or seller and a lender, and help facilitate the inspection and closing processes.

Realtors must follow a Code of Ethics outlined by the National Association of Realtors, or NAR. The code demands a high standard of ethical conduct from members and provides penalties for violations, including fines and expulsion from the association. Local boards oversee enforcement of the code, and no national statistics are available on how often disciplinary actions are taken against Realtors. The code covers topics such as maintaining confidentiality, keeping client interests first, disclosing relevant facts about a property and cooperating with other Realtors.

They Have Experience

Whether you’re looking to buy or sell your home, hiring the right real estate professional can make the difference in a successful, stress-free experience. While a real estate agent, broker and Realtor are all real estate professionals who can assist you with buying or selling your home, a Realtor takes a few steps further by joining the National Association of Realtors (NAR). Realtors have additional training and experience in the field that sets them apart from other agents and brokers, which can lead to better results for you as a buyer or seller.

Realtors are market experts who know the area where they work well inside and out. This knowledge comes in handy when it’s time to determine a property’s value. They can give you insights into neighborhood trends, market conditions and pricing structures, which help you understand why a home is priced as it is. They can also provide you with information about local services and resources, like lenders, home inspectors and contractors.

If you’re a buyer, your Realtor will connect you with a mortgage lender to begin the pre-approval process. This can help speed up the buying process and make you more competitive in a bidding situation. Additionally, a Realtor can help you navigate the complex paperwork associated with a home purchase, and they’ll be by your side throughout the entire process to answer any questions you may have.

When choosing a Realtor, ask about their years of experience and the type of properties they’ve sold in your price range. Inexperienced agents might focus solely on pricing and ignore other contingencies like inspections or financing, which can derail a deal. Additionally, an inexperienced Realtor might rush to celebrate a sale as soon as it goes “under contract.”

A Realtor isn’t just a transaction facilitator; they’re a long-term relationship builder who’s dedicated to making your home-buying or selling experience as happy and seamless as possible. They’ll transform home viewing into an art form, highlighting both charms and challenges of each property to help you envision your life there. They’ll be your negotiation ninja when it’s time to make an offer and secure the best possible terms. And they’ll be by your side even after you get the keys, offering continued advice and support.

They Have Negotiating Skills

Realtors must be able to negotiate effectively in their professional lives, as well as in their personal lives. Negotiating a job offer, asking for a raise or budget increase, buying and selling equipment and property, and closing deals all require the skill to create offers and counteroffers that are mutually beneficial.

Effective negotiating skills include clear and concise communication, as well as understanding the other party’s perspective and seeking win-win solutions. They also involve creative problem-solving, which can help you find unique ways to create a solution that is better for both parties. Finally, they’re based on empathy, which helps you see the situation from the other person’s point of view and create a solution that aligns your interests and theirs.

When negotiating on behalf of clients, Realtors must be able to clearly communicate their expertise and market knowledge. This means educating consumers on how they can make the best decisions and helping them navigate the buying and selling process as smoothly as possible. It’s also essential to have a strong understanding of the local real estate market, including current trends and upcoming changes that may affect the property values or ability of buyers or sellers to reach a deal.

In addition to negotiating contracts, Realtors often spend time on administrative tasks such as preparing disclosure documents, attending property inspections, arranging mortgages and loan approvals, and hosting open houses. They also play an important role in marketing and advertising their services, as they work to develop and maintain relationships with potential clients and other professionals within the industry.

Realtors are also expected to adhere to the National Association of Realtors Code of Ethics, which requires members to “engage in fair and ethical business practices with all parties to a transaction.” This includes avoiding conflicts of interest, respecting others’ exclusive relationships with their clients, and keeping client information confidential.

Realtors must be able to understand the market inside and out, as well as have good leadership and organizational skills to manage their businesses. Additionally, they must be able to effectively network and engage with clients, as well as have strong customer service and communication skills to build trust. They must also stay abreast of technological developments, as well as political and economic factors that might impact the housing market or local communities.

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